NICK SANTOS

I’ve had the opportunity to work in various creative channels at T-Mobile. It’s a fast moving company that values teams with varying skillsets and problem solvers. From Un-Carrier Moves to traditional marketing campaigns my team and I touch every channel. Hopefully the work examples I’ve lead reflects this.

Art, Production, Campaign Launches, Motions Graphics, and Holiday.

People say design is an expression. I do think that is not always true, but in this case. It very much is. Unbelievably fun to work on. Todd Graves (CEO) a bold leader who is re-thinking what a fast food restaurant is, or what it could be. Our idea was to execute to local markets while gaining the attention of the whole country. This was an ohmage to artist, their music, and an expression of their personality.

What an opportunity to work on this! SAP a global tech company invaded Cafe’ Blue at SXSW and became the SAP House. SAP is truly an innovative company, making your everyday tech easy to use. With these designs we wanted the audience across the globe to get a mini experience of Austin. Taking you through a fun immersive playground that will make you never want to leave.

Key Components:

• Massive Pacman Arcade

• Outdoor Venue

• Cirque Du Soleil

• Mood Lounge

Long before WeWorx, FedEx Office pioneered a space where individuals could quietly work and utilize the many tools FedEx has to offer. This design is the re-imagination of how a space could be developed. An innovative design where a studio spaces becomes the focal point and takes advance of the square footage many of the stores have to offer. Moving the company forward and re-inventing how a store functions.

Objective

To inspire a positive transformation in the lives of our clients and become a trusted partner; to be an active and integral part of the community.

Studio

Make the space work harder for you. Make the focus on usability. Provide a place where great work can happen.

Shipping

Maintain the impact of Pack Plus (store within a store), enhance the shipping message and speak to each customer segment

(fully prepped, semi-prepped and un-prepped).

Guide customers through the process with easy access to organized packaging and simple-to-follow shipping instructions.

Printing

Move the printing to back of house and allow for easier flow of customer. Create an approachable, clearly defined area, guide customers through the process.

Working on the FedEx brand was always a multidisciplinary engagement. I loved taking a very corporate brand and revitalizing their creative into fun and exciting designs. When we strategically developed their new store design based on these guiding principles.

Guiding principles, based on research findings

Point of Entry

Invite customers into the center, while providing clear direction and an easy path to each area.

Navigation/Wayfinding

Make messaging descriptive and simple, retaining its position at the top of the communication hierarchy.

Computer Rental

Optimize the customer experience with private work areas that can accommodate current technology and work surfaces.

Retail

Offer a curated set of impulse products that align with the brand and support core services: printing, packing and shipping.

Pack & Ship Full-Service

Maintain the impact of Pack Plus (store within a store), enhance the shipping message and speak to each customer segment

(fully prepped, semi-prepped and un-prepped).

Pack & Ship Self-Service

Guide customers through the process with easy access to organized packaging and simple-to-follow shipping instructions.

Print Full-Service

Increase customer awareness of specific print products with simple messaging, and inspire customers with a full range of print samples.

Print Self-Service

Create an approachable, clearly defined area, guide customers through the process with easy instructions, and offer ample privacy and space to work.

Team Member Area

Give team members a positive and supportive environment with comfortable, functional spaces.

Work:

Signage, Wayfinding, Fixture Design, Digital Integration, Interior Design, Environmental Design, Merchandising, Photoshoot, and Material Selection.

Full Store Roll-Out (FedEx Express, FedEx Mexico)

Design beautiful Creative pieces that would make the interior spaces of the new corporate headquarters to bring the FedEx Office brand to life.

Lobby: Create a welcoming space that makes a powerful and dazzling impression on visitors, partners and employees.

Core Stairwell: Showcase company history, products and services.

Learning and Development: Communicate and illustrate company values, principles and goals.

C-Suite: Create a “brag-worthy” memorable space that touts our success and how we help customers succeed.

Atmosphere:

Create a space that is inspiring, instills pride, speaks to the brand and is impressive to those who visit the building.

I had the opportunity to help reimagine AT&T stores as destinations for the connected-tech shopper. We created micro-destinations around the store, using lifestyle vignettes themed by key product groups (e.g., fitness, fashion).

Move from 2D product visuals to 3D lifestyle merchandising, integrating images and props to deliver a visual manifestation of "make my connected life better for me."

The displays are flexible and scalable, designed to support a future entertainment strategy.

We worked carefully to create fun and exciting consumer engagements. Here I touch on large scale promotions and small brand initiatives.

Work:

Graphic Design, Digital Integration, Interior Design, Environmental Design, Merchandising, Fixture Design, and Prop Concepts

These are several examples of how 2D creative work blended seamlessly with the 3D. Here we developed the props to create a intimate look at each product offering.

Our Objectives & Challenges

• Approach & Execution

• Graphic Exploration

• Store Design

• Fixture Design

– Footprint Flexibility

– Merchandising

• Full Store Development

• Drive organic growth

• Increase shopper frequency

• Give shoppers a reason to stay in the store longer

• Move Cabela’s from a traditional transactional store to a next-generation retail space.

Work:

Integrated Fixture Design, Concepting, Interactive Design, Environmental Design, Interior Design, and Store Planning.

It’s sasquatch’s turn to have a little fun at the campers expense! Jack Links obtained a small retail space at Timberwolves arena. An integration of digital and rustic physical space where squatch imitates your every move, until Boom! He hits you with a fun surprise at the end.

This was a quick study of how T-Mobile could replace their front counter fixture to role out to their existing stores.

Work: Concepting, Fixture Design, Hand- Sketching, and Space Planning

I wanted to take the Steve Madden brand to the next level. Here I was approached to develop concepts for their international stores. We solved the problem of strategically giving the franchise stores over seas options for store designs to keep a brand standard.

Work:

Interior Design, Plan Layout, Fixture Design. 7” lineal foot sku. Total of 705 - 850

LG wanted to re-imagine their store in-store experience. Simple and clean lines make the development of each concept. The designs reflect a home kitchen experience at retail.

Work: Space Planning, Environmental Design, Interior Design, Store-in-Store, Experiential Design, and Digital Integration.

Texas Dwell was a bank retro-fitted to become a contemporary Texas house.

Large Scale:

These projects are all large scale retail spaces internationally. Multiple mix-use projects with high profile developers and clients. The amazing thing, today mostly if not all these projects are built.

Touchscreen: The kiosk interface itself is conducive to quick discovery through the use of large tiles, product cards and buttons that are easy to activate.

Mobile: A minimal off canvas menu and a similar tile approach provides continuity with the kiosk interface while freeing up valuable screen space for showcasing product cards, quick discovery and favorite list creation.

Work:

Graphic Design, Creative Re-Production, Environmental Design, Staging

The Idea

Peel away the glossy exterior and reveal the true power behind smart, successful retailers. Large or small let’s integrate design and have it work hard. In the following concepts, we visually tell the story, be the backbone and brains underneath the surface. Customize, engage, inform.

The Ask: Develop innovative concepts.

Goals: Raise awareness, improve perception of and increase interest.

Talking To: All sub-segments in the retail industry